Number0 partnered with Jangsu Omijaju, a Korean traditional alcohol brand built around omija—the “seed or fruit that contains five flavors”—to help them step onto the global stage with a story that felt both elegant and easy to grasp. We distilled the complexity of omija’s five distinct tastes into a simple yet iconic system: a constellation of five dots representing sweetness, sourness, bitterness, saltiness, and spiciness, paired with clear, confident typography that explains the berry, the region of Jangsu, and the drink’s unique character directly on the packaging. By turning education into a core visual element rather than fine print, the identity preserves the product’s traditional roots while making Jangsu Omijaju instantly legible and desirable to audiences encountering omija for the first time.